Managing the Email Unsubscribe Process to Keep
your Email List Clean
There is no reason to waste your resources sending email to people who don't want to receive it. If you do not honor unsubscribe requests you are in violation of the law and opening yourself up to potential problems and complaints. Relevant Tools makes it easy to automatically handle unsubscribe requests.
Every email that's sent by Relevant Tools has an unsubscribe link automatically inserted into the default footer; if you don't like the default footer, we do offer the option to customize your footer. Anyway, each person receiving your mailing has an unsubscribe link that will place them on the unsubscribe list with a single click. Dave Chambers of Sideways Wine Club does an excellent job of maintaining his email lists and offers his customers a smooth integrated unsubscribe process. The example below shows the unsubscribe footer from one of his email mailings.
When I click on the unsubscribe link, in the footer, I am immediately added to Dave's unsubscribe list and taken to his custom confirmation page for Sideways Wine Club. If you don't want to setup a custom confirmation page on your website or you you don't have a website, you can always use the default page offered by Relevant Tools.
On the Relevant Tools account Welcome web page you can run a report showing you your unsubscribe list. The unsubscribe list is a "do-not-send" or "suppression" list so even if you upload the same email address to a different database that email address will never receive email again, if it is on the unsubscribe list. All records remain in your database until you elect to delete them.
What if you unsubscribe by mistake? It is easy to resubscribe to the list but to honor the unsubscribe process Relevant Tools verifies all resubscribe requests before they are processed.
I do want to keep receiving email from Sideways Wine Club because I always learn something new and Dave offers such interesting wines at great prices.