Relevant offers expertise in message delivery and can advise you on how to structure your message for effective delivery for your target audience. Any messages that can't be delivered are reported as bounces. Relevant adhers to industry standard practices and conforms to legal requirements and all major ISP standards to maximize delivery.
For HTML emails Relevant provides open tracking and click through tracking so you can see who is reading and acting on your email. You can easily email subsequent messages to all users who acted on a specific mailing.
Relevant handles all the housekeeping for you and automatically dedups your mailing so that each user gets a single personalized copy of your message. Unsubscribes requests are processed so that future mailings will not send to anyone who has opted-out but the records will remain in your database.