Cleaning Email Bounces from your Database
Databases need regular maintenance to maximize effectiveness and to reduce your costs. Each time you do a mailing detailed statistics are available, in real time, showing you how many records were selected for a mailing, the number of missing and bad email addresses, the number of prior unsubscribes and the number of duplicates. Additionally, the total number messages sent is displayed along with the total number of bounces. A bounced email is an email that could not be delivered for some reason. This could be because the email address is no longer valid, the mailbox is full, or the message was rejected.
All of this information is available in the Relevant Tools Results section. To begin the process of displaying the mailing results, simply click on the Results icon, at the top of the screen. Then, click on the "mailings, currently sending or already sent" link to display a list of your mailings. Finally, to display the Mailing Details screen for a particular mailing, shown in the image below, click on a mailing name in the name column of the display.
Each email address that can't be delivered to is added to the bounce list for the mailing. You can click on "bounces" link to see the bounce list for the mailing. This is useful when resolving a delivery issue for specific email addresses.
You should periodically clean your database of bounces to reduce your monthly charges. Once an email has bounced, depending on the particular email address and the bounce reason, that email address may never be sent a message again. A special bounce report is available to help you to clean up your database and remove records that have bounced multiple times. The bounce report is located on the main database page in the Special Searches: section on the right–hand side of the screen, as shown below.
To begin the process, make sure you have the correct database selected, as the current database, in the Database Selection section. Then click on "bounces" in the Special Searches: section; the screen below will be displayed. On this screen, you can specify the number of times record has to have bounced before displaying it and the number of mailings to include in the search.
Click on "Display Data" to preform the search and display the screen below; the Search Results screen will display a list of records that have bounced and match your search requirements. You can delete these records using the "delete this list" link, at the top of the screen.
Finally, you have to confirm you really do want to delete the list of selected records. We backup all data on a nightly basis so if you make a mistake you can always contact us to ask us to restore your database.
Running the bounce report periodically and deleting bounced records will keep your bounce statistics low and improve your deliverability. Finally, you also will only be charged for good emails that are helping you to grow your business.